Free tool · runs in your browser
Free UTM builder that keeps reports clean
This free UTM builder adds utm_source, utm_medium, utm_campaign, utm_term and utm_content to any URL so Google Analytics and other tools know where visits came from. It lowercases values and replaces spaces with hyphens as you type, so your reports do not split.
FAQ
UTM link builder: FAQ
Q01What does a UTM builder do?
It adds campaign tags to a URL in the right format, so you do not have to type them by hand and risk typos.
Q02Which fields are required?
Only the website URL and utm_source are strictly needed, but use source, medium and campaign together for useful reports.
Q03Why does the builder lowercase my values?
Google Analytics treats Email and email as different values. Lowercasing keeps one campaign in one row.
Q04Is anything I type stored?
No. The link is built in your browser.
Q05How do I shorten the result?
Paste it into GoTinyURL as a new short link; the tags travel through the redirect.
Q06Should I tag internal links?
No. Only tag links that bring people to your site from somewhere else.
Q07What should utm_medium be?
A channel type from a fixed list, such as email, social, cpc, referral, qr or print.
Q08Where can I learn more?
Read our UTM parameters guide on the blog.
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