What is a URL shortener, and how do short links actually work?
A plain-English guide to URL shorteners: how the redirect works, why short links get tracked, when to use your own domain and what to avoid.
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Posts about short links
Every guide on this site that covers short links, newest first.
UTM parameters: what they are and how to name them so reports stay clean
What each UTM parameter means, a naming system that keeps Google Analytics clean, real examples per channel and the mistakes that split your reports.
Branded short links: how to choose a short domain and set it up right
Why branded short links earn more trust, how to pick a short domain or subdomain, the DNS record you need, and mistakes that break links later.
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